Video Game Marketing

[Zaffre]

The worst I've seen was a skimpy woman holding a gun. She had a bling symbol around her neck and there was an explosion behind her. It's literally taking everything the American society is obsessed with and mashing it all into one thing that people will fall for. I'm not sure how stupid someone has to be to fall for this kind of thing.

[the dark side]

Thanks Zaffre, and indeed, you are right, i am finding it very difficult these days to notice any gameplay difference at all between game X and game y now, and its getting me down, especially when you consider the "modern shooter" is over-saturated, and sales are going through the floorboards, they are not profitable any longer, and yet marketing boards still insist on them, do they want another games crash? or are they just blind to the sudden market change that has happened in the last year or two?

you know the worst thing about these, sex and explosions and rap adverts?, when they use a very scantily clad female, big guns, massive explosions, and disgustingly obnoxious rap,to advertise a RACING GAME! (cough, the run, cough) that really grinds my teeth to powder!, i mean, come on, the Koennigseggs and Mclarens are the sex appeal there, you dont NEED the scantily clad girl! and what have guns, gangs, and explosions got to do with car culture? its just Filth and violence for the sake of Having Filth and Violence,. (sorry, im rather victorian, i find it very hard sometimes to resist the urge to send an email to these companies saying "tell your advert/booth girls to put some clothes on!") No Wonder Ferrari refuses to talk to "you know who" anymore, it would blow there glamourous image to bits in seconds! in fact, im disgusted at ANY company who would allow there cars to appear in a game with such content/ such an advertising campaign.

i quess they are all under 14, the fact the games tell you what to do every 5 seconds with constant controll hints shows they are aimed at not only a very young audience, but also one with next to no short or long term memory, and a very low attention span.

rap is the real turn of for me though, as i associate it with street thugs, EVIL CRIMINALS.

why do companies want to use that disgusting music to advertise there games?, i mean, the stuff a lot of Rap, especially that from LA and New york, promotes, rape, prostitution, murder, arms dealing, drugs dealing and drugs use, Rioting, violence against the police, even acts of what can only be described as full blown terrorism, should NEVER be seen as glamourous, and yet, by using rap music for there adverts, the games industry is making these EVIL gangs glamourous.

it genuinely feels to me, actually, like they are genuinely trying to aim the games at the sort of teenage animal who gets a kick out of ruining peoples lives with threats, violence, and anti social behavior in general, instead of at decent, law abiding, civillised people like, i hope, us here on the forums.

[Zaffre]

Shouldn't have criticized rap. Get your flame suit on.

On Topic: I agree wholeheartedly about the rap thing, and I think that except for the campaigns, all shooters and AAA games in general are clones of each other. As far as I'm sure, when you get hit in MW2, you get a message telling you that you're hurt. You see the exact same message in MW3. Shouldn't we know that an unrealistic, bloody screen is enough to let us know that we're hurt?

[the dark side]

actually, even the campains have no difference,. America is attacked by russian commies/aliens/alien russian commie zombies, New york gets Fubar'd. Angry marines who use thousands of unessesary effbombs go to kill them all, get betrayed by there own army so the us gvt can get more oil from the middle east, who are financing russia, seargeant dies first, platitudes about courage and sacrifice, "USA RULEZ!" yadda, russian dies in brutal QTE, rap music, go play deathmatch. all the same.

dont worry, ive got more than enough asbestos firesuits left from when i was a mod on a long defunct forum, mods always get the worst of it off the trolls i am afraid.

yes, the same message is in all 3 MW games (had to use youtube to check) its also ib bad company 2, battlefeild 3, nu-goldeneye, Human Revolution, any modern shooter you care to mention really.

man, i hate that "bloody screen" effect, i cant understand it, it gives you no idea how much you have in the tank.. the sooner they bring back lifebars and medpacks the better! its a far superior system because, 1, its easier to understand, 2, its more thrilling, who can forget those "2% health, no medpacks, and theres a BOSS incoming.. Ohhh SHIIIII---! moments! i cant, and 3, it doesnt make you play like a coward by making you hide behind walls every 2 seconds, if i want to be a cowardly wimp, ill stay in something called Reality thank you very much!

[Prelauncher]

man, i hate that "bloody screen" effect, i cant understand it, it gives you no idea how much you have in the tank.. the sooner they bring back lifebars and medpacks the better! its a far superior system because, 1, its easier to understand, 2, its more thrilling, who can forget those "2% health, no medpacks, and theres a BOSS incoming.. Ohhh SHIIIII---! moments! i cant, and 3, it doesnt make you play like a coward by making you hide behind walls every 2 seconds, if i want to be a cowardly wimp, ill stay in something called Reality thank you very much!

Just thought I'd add number 4 to the healthbar list. 4, Despite all the "realism" claimed in modern shooters there's nothing more unrealistic than regenerating health. When you get wounded in combat you have to do something about it, same with healthbars, you have to do something about it. You won't see any soliders sitting behind walls sucking their thumbs and becoming fully healthy again.

[triadtimes]

You know what? You're right! I DO deserve a hot Roman orgy.

brb

ROMAN ORGIES ARE MOSTLY DUDES.
NOT MY BEST IDEA.

[Juby]

man, i hate that "bloody screen" effect, i cant understand it, it gives you no idea how much you have in the tank..

^ This

BLOODY SCREEN!!! so real


Often times I die during a bloody screen because I can't bloody see anything. I don't understand it; sure I need some sort of indication on low health (simple bar flash works best for me), but I also want to see what I am doing...

But that is my only complaint on the issue.

[Gaviao]

the blood screen is on the war games because you die fast! so you don´t need a health bar! the blood screen is to show if you are really close to die or not... i have call of duty modern warfare 3 and you have to get shoot 4 times to die, and the blood screen becomes more bloody after each bullet that hits you! you just have to have sense of perspective!
(google translator)

[Zaffre]

@Gaviao Judging by your post, you're a fan of the Call of Duty "series". Most of us here are not, so if you try to defend it, expect to be flamed.

[Gaviao]

@Gaviao Judging by your post, you're a fan of the Call of Duty "series". Most of us here are not, so if you try to defend it, expect to be flamed.

no,i'm just explaining how the blood screen works, bye =D