PewDiePie arguing

[Bucic]

It's good marketing if you want people to believe your game is aimed at 12-14 year olds wanting a cheap scare, but apparently that's the last thing TCR was aiming at. Another marketing blunder there.

As I wrote in another thread:

One more aspect of this whole thing. Obviously clown-playthroughs (as by PewDiePie) brought popularity to Penumbra series and Amnesia but it backfired now as it turned out this clown-playthroughs phenomenon doesn't bring a crowd that appreciates deeper gameplay aspects, as often described on Frictional Games own blog.

It's just feeding simpletons and people who crap on your vision of what a horror game should be.