Genders in Gaming Target Audiences.

[VaeVictis]

Sex sells, and they abuse that all the time.

No, but objectification does. If sex sold, you'd see more erotic content. Not to mention male characters being subjected to the same ridiculous tropes the female ones are.

Also, women and girls make up about 47% of the gaming market these days, so gaming companies need to re-think the stereotypes and tropes they use (although personally, they could have done it looong ago and NOT depended on such a crutch).

Honestly, I might look when I see a nearly nude women on a game cover, but it's pretty much immediately followed by an eye roll.