My friend gave up on this game because...

[Bythemark]

Some people can't watch Moon or Blade Runner all the way through because they're 'boring'. It kind of just means they've no taste for brooding slowly mounting horror.

Did you explain that the game is not a survival horror but an adventure game? Survival horror has, for most people, stopped meaning Silent Hill 1 AKA powerless or almost powerless protagonist, and means Resident Evil 4 and a shotgun that beheads 15 zombies at once with plenty of ammo. I know that would be a rude awakening, and possibly infuriating.

Also if he's gotten to the wine cellar playing like a bored person, it's probably only been 30 minutes, and is not giving the game a fair shake.

Yeah, if he hasn't been to the first water level...hell, I made it there in the demo.