Story & Atmosphere

[Googolplex]

As we all knew, Amnesia have a very good story and a cruel deep atmosphere.
I think, this are the main things a good game should have.
Now, Frictional is making a new game with an other setting in core.

Today, there is a new trailer of the game from my street (it will be developed in the near of my home).

http://uk.ign.com/videos/2011/04/12/rise...ic-trailer

Story and Atmosphere in this game are very good too. It will not be a pure horror game but it have a very fantastic look i think.

Frictional should watching this it could be that they like it.
How important is a dense atmosphere for you in games?