Questions about this game's DRM or lack thereof

[Deadlybot]

To be clear, this is not a steamworks game, you have the OPTION of activing your key from frictional on steam or buying from steam directly.

I imagine even the frictional store costs them money, isn't it another company providing the service?

Wait a second a poster above just said I didn't have to use steam if I bought the game directly from this site, which one is it after all?