Genders in Gaming Target Audiences.

[Kreekakon]

While I'm sure FrictionalGames' design brief had a spot in it somewhere saying "...a horror-based first person perspective interactive game in which leaves the player on their toes, fearful and somewhat anxious...", would FG consider that while the market of horror may appeal more to males in gaming, did they think of females too?

Did Infinity Ward/Treyarch consider that while the recurring first person shooter does appeal to the younger generation males, plus the older generation (~30 years old) males, do they particularily aim to make the game seem unisex or is it just something that some girls find to be interesting?

I do not think it matters. A good video game is a good video game, and no matter what gender one is they will likely appreciate it all the same. Likes, and dislikes stem from a person's own interests, and is not predetermined from gender, especially not in this day, and age.

Appealing to the stereotypical likes of a particular gender, such as mass sex appeal will only succeed in capturing the attention of a potential consumer, but not their respect. In the long run if you rely on shallow gimmicks to sell your product, a product without self-respect will not last very well.