The Ultimate SOMA Discussion Thread

[Kein]

Well, he has a point, it was a bit mediocre. Reason behind that is simple: it seems like when preparing the PR campaign/ARG, FG decided to aim core fanbase rather to the wide userbase (all people who could/would be interested to purchase the game). See, the first type of people are these who more or less understand FG and what they are up to, they easily figured out that first reveal and this action trailer was just a beginning, a build-up. FG slowly but carefully building and orchestrating proper setting and atmosphere, because with such set up, the culmination will have more impact. Most of the fanbase understands that. But for casual gamer/someone from outside it of course does not work so good unless he really pays attention and follow it very closely.
Of course they could go for something cheap yet effective and classic like F.E.A.R trailer, that would appear to wider audience and would provide more hype and attention amongst them. But the fanbase would be disappointed, most likely. And besides, you can't pull that trick twice, it will be boring and dull unless you add more new content which could spoiler the game in other hand.

That's just how I understand it.