The North American box art is terrible

[Crabski]

The landscape ones are great! Iconic architecture from the game really seems to fit as a cover (although a color blend or full background would look better than a cutoff stripe, IMO); I think it's because they transfer the idea that this game is all about atmosphere. I'm not a big fan of the Alexander ones though, they don't get across the same idea as well. The last one is stylish in simplicity, but too uninformative I think.

Love the effort, great job mate!

[Torque]

Haha that is one ugly mess box cover. But you know what even worse? Russian box art to Braid.
Laugh here

[Arvuti]

Haha that is one ugly mess box cover. But you know what even worse? Russian box art to Braid.
Laugh here

It does make the game look like for kids( braid ) but amnesias NA cover is still worse.

[Tanshaydar]

Shit, shittier, shittest.

[Tintin]

Torque, that Braid box art is very odd and incorrect but it's well-drawn. The Amnesia box art on the other hand is both ugly and incorrect.

[December Rush]

Yeah, I hope that the box art changes. :/ I pre-ordered it in January and on Amazon it didn't have the box art. I would not wanna walk in my lovely Best Buy and see that. They could at least change it to this. I saw it on eBay a month or so ago. I guess it was fan-made?

[Sel]

Haha that is one ugly mess box cover. But you know what even worse? Russian box art to Braid.
Laugh here

I don't understand, that's adorable.

[Sexbad]

Haha that is one ugly mess box cover. But you know what even worse? Russian box art to Braid.
Laugh here

I don't understand, that's adorable.

Of course it is. It's just not at all in the game's actual visual style.

[TheIcyPickle]

Its bad, but that seems to be what it is..
I thought Amnesia was about the questions, mystery and horror.
This art spoils it. Now right from the start you know what the monster or "it" looks like.
And Dan is supposed to have Amnesia having NO MEMORY of what he looks like.
This art fools you.

[matches81]

the NA box art is just... ridiculous. While it does convey that Amnesia is a horror game, it's badly done and also proposes that Amnesia is your typical loud American "in your face" horror flick.
Still, I don't see why so many people like the European box art. Yes, it's better than the NA one, but a rose? Come on. I really doubt this helps push sales. To be honest, what got me interested in the game was its title (awesome job on that, btw), and the box wouldn't put me off enough to not get the game, but it's definitely not a reason to become interested in it.