In longer with critics: Professional looking, but pretty used idea.
It looks rusty which gives it a nice touch.
I would add little sparks coming out of the gear as it rolls with some steam at the end, like it would give the effect that it is forged with the "Frictional Games" text.
I think it's not bad that it looks a little cliché, it's very nice to start with. Also the question is, what wouldn't be cliché? Many things have been done already, like stamping on the letters, also done by many intros, fade in, light passing by, et cetera, it has pretty much all been done I think. So in my opinion it is perfect already. Just needs some fancy cinema quality sound for the spinning gear and yes, sparks.