Looks like there's no thread on this Unity evolving project. So here we go.
When it was first released it was kinda rushed release. The story was rather poor and formal, the gameplay was repetitive and boring, the horror build-up was nearly absent. But since then the game evolved drastically. With the latest 1.5 update developers have expanded 1st part and made a really well-thought-out horror build-up. Practically developers have expanded 1st level twice bigger as it was seen in the 1st release. Yup, twice, and that's really cool. Story is drastically expanded with that latest 1.5 update. More of that they've tweaked difficulty settings and as a result while playing on Easy the game is a lot more story oriented. For example in the forest you don't have to collect all the pages and replay the chapter for tones of times. Nope, you just got your portion of fear and move on to the next chapter.
Since then developers have announced the farther expansion of the story with a new content
http://blueislestudios.com/a-peek-at-new-content/ It looks like developers are trying real hard to evolve their own product. Which is unusual. And while observing 1.5 update it looks like they're trying to focus on tension, horror build-up and storyline. 1.5 is already a completely different game in comparison with 1.0 release. It's very interesting to look how kinda poor project becomes somewhat truly satisfying.