Why the release at this midnight (GMT) time would be the most appealing

[Mayron]

Well, i'm in a good situation, as i have next two days free... I'll wait till the evening of 8th and then... PLAY all night. Evil plan is evil, eh?
I can't remember, when i was really scared while playing a game (Except for Penumbra)... Maybe with Silent Hill 2 a bit, maybe Alone in the Dark, but this experience is much deeper for me. That's why i'm really looking forward to Amnesia and future FG projects.

p.s. Yes, i was reading some Lovecraft in the past.