EA innovation: "No more single player!"

[Prelauncher]

This week the consumer friendly and developer focused and not at all evil company EA announced that they will never again green light another single player game, from now on every game published by EA must have a multiplayer feature.
"We are proud of the way EA evolved with consumer," EA labels president Frank Gibeau said. "I have not green lit one game to be developed as a single player experience. Today, all of our games include online applications and digital services that make them live 24/7/365."
This explains why we now see games like Dead Space and Mass Effect getting multiplayer features and we'll see it in many more.
This doesn't mean games won't have single player, only that they must have online features.
Is this a step forward for video games? Or is it just another leap backwards by the creepy uncle we know as EA?

In my opinion, it's a huge step backwards as this means studios working under EA will be forced to add multiplayer and online applications even though they want to make a great single player experience. We'll see more games with crammed in multiplayer like Bioshock 2 (ugh!) and Dead Space 2 which are only there because...well, because it's multiplayer.
There is a positive side though: This means that we'll never see Frictional Games working for EA, even though it wasn't very likely in the first place, this now means that they'd have to create an multiplayer component for Amnesia. Stay independent, FG!
And EA, keep on digging your grave ol' chap!

Edit: And before anyone points it out: I am aware that Bioshock is not published by EA! It's just an example of crammed in, shitty multiplayer.